I don't like to follow overused maxims when I don't consider them wise.

It isn't that I don't care what people think. First of all, we all do on multiple levels, and second, we should. It's that I get tired of caring what other people think, and it occurs to me that some of it is uninformed at best (or downright stupid, to be blunt).

Also, no amount of caring what people think will ever make those people me, and I am the one who chooses my actions in the end.

TL;DR Care what other people think, but make your own choices.